One issue that we encounter with small business owners is that they have been so consumed with daily operations of their business that they have not taken the time to write clearly about what their company is all about.
Maybe they have a slogan. Maybe they have a quick verbal pitch, but where to go next can be intimidating.
We originally created this resource to use internally with our clients, and now want to share it with you. The answers to these questions are the building blocks that we use to write for print and web: descriptive copy, value propositions, comparative sequences, and reference stories. All this adds up to a simple idea: we tell a company’s story in a way that is meaningful to their customers.