Discussions about logos, branding, and design should not be pretentious. In this series, we want to have real, honest discussions about popular companies and how their logos give them a competitive edge. These are fascinating stories and creative ideas that we can all learn from.
Today we’re looking at the creative approach of DoorDash, the food delivery service. They had a unique, bold approach to branding their company that helps them stand apart from the competition.
Topics in this Video:
- Narrowing the goals of a company logo (you can’t do it all.)
- Careful use of color
- Elevating brand recognition points
- Recognizing the “personalities” of the 26 letters in the alphabet
- Avoiding committee-driven solutions
If you enjoy design, marketing, and brand strategy, you’ll enjoy this series.