The glitz, the glam, the glorious design elements that make your website look like a million bucks … When dreaming of a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need Search Engine Optimization to be engrained in your redesign strategy from the very beginning.
Think of it this way: you could spend all the money in the world on building a new, beautiful hotel with all the bells and whistles. But if no one knows how to find your hotel, you’ll never do any business.
Don’t build a hotel that no one can find!
