When we work with clients on new projects, you come to a point where a team of people have to ask the question: How much risk are we willing to take?
Some clients like big, smart risks because the reward can be huge. Other clients prefer proven strategies because they can’t afford to fail. Depending on which day you talk to me, I can be either of these people. Give me risk! – or – Give me certainty!
I’ve spent enough time with this tension to know a few things to be true.
- Doing something for the first time is risky.
- Doing the same thing again is risky.
- Doing nothing is risky.
- Doing everything is risky.
- Everything we do is risky.
So any discussion on risk needs to be properly ordered. But the theme that surrounds every decision is our fear of the unknown.
