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Designing Logos: Starbucks and Target

October 1, 2020 By Matt S. Smith, MBA

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NEW! In this video, I explore the interesting stories about the evolution of two prolific companies: Starbucks and Target. Along the way, we look at the primal reasons why we’re drawn to circles more than any other shape. We explore the brand strategy of “decoupling,” and the explosive creativity that follows in marketing and built spaces.

Filed Under: Branding, Design

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