Designing Logos: AirbnbOctober 7, 2020 By Matt S. Smith, MBA 1,079 So what the heck is Airbnb’s logo? Can you instill all that company ideology in simple shape? Were they too ambitious? Or did they get it right, accomplishing something that few companies have done before. Logo Scorecard Designing Logos: Starbucks and Target Designing Logos: Pinterest WTH? Pei Wei WTH?