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Secret: Some Logos are Easier to Design than Others

November 21, 2019 By Matt S. Smith, MBA

Some companies are lucky by having the right mix of letters in their actual name. Of the 26 letters in the English alphabet, some letters are blessed with good genes that make them visually balanced and interesting. Other letters are awkward and less fortunate. Who’s ready to nerd-out with me? These letterforms are balanced. They […]

Filed Under: Branding, Design

10 Life-Giving Work Habits

November 14, 2019 By Matt S. Smith, MBA

Sometimes it’s the little habits that you pick up that can have the biggest impact on your productivity. Here are my favorites.

Filed Under: Worky Worky

Redesigning Your Logo? 5 Most Common Branding Mistakes to Avoid

November 6, 2019 By Matt S. Smith, MBA

Branding Mistakes to Avoid

Designers can be very pretentious when they talk about their craft. This annoys me, so I am going to be authentic and approachable with this blog. No fancy words or fancy concepts. I genuinely want everyone to understand what it means to have a solid branding system for your company, your non-profit, for your big […]

Filed Under: Branding, Design

Designing with Restraints (or) Why Most Cars Look the Same

October 23, 2019 By Matt S. Smith, MBA

While on a family vacation over the summer, we took the kids to Moonlight Beach in Encinitas, CA. I was unloading our kids from my trusty Honda Odyssey minivan and noticed a strange sighting: 6 white SUVs parked on the same street. 3 on one side, 3 on the other. At quick glance, I thought […]

Filed Under: Design

Color Trends: “Battleship”

October 17, 2019 By Matt S. Smith, MBA

Later in the blog, I want to illustrate a completely unexpected color trend of today–battleship–but first let’s dispose of this idea that 1) color trends are constant and that 2) color trends are predictable. They are not. It was easy to point to color trends in previous decades of American culture: turquoise in the 1950s. […]

Filed Under: Design, Forecasting | Trends

5 Things Nobody Tells You About Work / Life Balance

October 9, 2019 By Matt S. Smith, MBA

A constant storyline in your life and within our society is figuring out how to reconcile work and life. How can we be successful and live a good life? If getting crazy rich isn’t an option, how do we have a good work/life balance? Although there are many answers, I am convinced that most of what we’ve been told is insufficient. Even worse, it undermines our ability to enjoy life.

Filed Under: Worky Worky

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