Some companies are lucky by having the right mix of letters in their actual name. Of the 26 letters in the English alphabet, some letters are blessed with good genes that make them visually balanced and interesting. Other letters are awkward and less fortunate. Who’s ready to nerd-out with me? These letterforms are balanced. They […]
Sometimes it’s the little habits that you pick up that can have the biggest impact on your productivity. Here are my favorites.
Designers can be very pretentious when they talk about their craft. This annoys me, so I am going to be authentic and approachable with this blog. No fancy words or fancy concepts. I genuinely want everyone to understand what it means to have a solid branding system for your company, your non-profit, for your big […]
While on a family vacation over the summer, we took the kids to Moonlight Beach in Encinitas, CA. I was unloading our kids from my trusty Honda Odyssey minivan and noticed a strange sighting: 6 white SUVs parked on the same street. 3 on one side, 3 on the other. At quick glance, I thought […]
Later in the blog, I want to illustrate a completely unexpected color trend of today, but first let’s dispose of this idea that 1) color trends are constant and that 2) color trends are predictable. They are not. It was easy to point to color trends in previous decades of American culture: turquoise in the […]
A constant storyline in your life and within our society is figuring out how to reconcile work and life. How can we be successful and live a good life? If getting crazy rich isn’t an option, how do we have a good work/life balance? Although there are many answers, I am convinced that most of what we’ve been told is insufficient. Even worse, it undermines our ability to enjoy life.