Some companies are lucky by having the right mix of letters in their actual name. Of the 26 letters in the English alphabet, some letters are blessed with good genes that make them visually balanced and interesting. Other letters are awkward and less fortunate. Who’s ready to nerd-out with me? These letterforms are balanced. They […]
Designers can be very pretentious when they talk about their craft. This annoys me, so I am going to be authentic and approachable with this blog. No fancy words or fancy concepts. I genuinely want everyone to understand what it means to have a solid branding system for your company, your non-profit, for your big […]
To become legit at anything takes time, passion, and humility. It means caring about something long after everyone around you has lost interest. It may not bring quick fame or fortune, but your gifts have tremendous potential to mend a society and culture that has battered by greed and vanity.
There’s a beautiful, productive tension between fundamentals vs trends. This tension informs everything that we do here at smithHOUSE, everyday.
Give credit to the creative visionaries who have boosted the brand of of Phoenix. Some you know, others you do not. Together, we’re reshaping this city.
Sports teams are some of the most recognizable brands in America. One by one, college and professional teams are rebranding. Pay attention and you’ll find inspiration for branding your own team.