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Design

2020 C8 Corvette, a Harvard Case Study without an Ending

September 23, 2019 By Matt S. Smith, MBA

I really didn’t want to write a blog about a Corvette. As a designer, I respect the Corvette’s beginnings, back in the 1950s and 1960s when we were flying into Outer Space and flying down the roads in Space Age cars. But, I came of age in the 1990s, and by then, the Corvette didn’t […]

Filed Under: Design, Technology and Culture

Understanding Productive Tensions

August 15, 2019 By Matt S. Smith, MBA

Productive Tensions in Marketing, Web Design, Branding, and Life!

There’s a beautiful, productive tension between fundamentals vs trends. This tension informs everything that we do here at smithHOUSE, everyday.

Filed Under: Branding, Design, Digital Marketing, Website Design

2020 VW Bus: It’s Okay to Believe

June 6, 2019 By Matt S. Smith, MBA

New 2020 VW Bus

Filed Under: Design

Bold Decisions are Rarely Met with Encouragement. Make Bold Decisions Anyway.

October 18, 2018 By Matt S. Smith, MBA

Blog image, This is the sign you have been looking for

When I look at the richest stories of the people I know best, and the grand stories of people who I wish I knew, there is an undeniable pattern–their life stories are defined by bold decisions.  We love to read books and watch movies about bold people making bold decisions, but rarely do we make […]

Filed Under: Design

Models for Predicting the Future: Geoffrey Moore’s “Crossing the Chasm”

February 21, 2018 By Matt S. Smith, MBA

Models for Predicting the Future: Geoffrey Moore’s “Crossing the Chasm”

Ok, so I’m writing this blog series about models for predicting the future. Now that I’m here in Part III, I’m fully aware that the series theme of predicting the future is a bit sensational. But it’s hard to dial down my excitement on this subject. I’ve always been attentive to talk of trends and technology since I […]

Filed Under: Design

Five Innovative Brands, Part 3: Collaborations We’re Dying To See

August 25, 2016 By Matt S. Smith, MBA

2019 VW Beetles, gray and red

Great companies collaborate with one another to create something new, useful, + cool. Boost your brand’s value, bring in new customers, generate perfect buzz.

Filed Under: Design, Digital Marketing

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