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Smith House

Creative Agency, Design Services, Branding, Social Media Strategy, SEO | Phoenix, Scottsdale, Tempe, Arizona

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Design

Reinventing an Icon: 3 Lessons Learned from the New Converse Chuck Taylor II

July 24, 2015 By Matt S. Smith, MBA

Black Converse Chuck Taylor II in a black box

Chuck Taylors are the most iconic shoe that nobody wears. That’s all about to change. Yesterday Converse lit up social media by announcing their first revamp of the original Chuck Taylor shoe since its introduction in 1917. As a fan of the shoe, I spent about 20 minutes studying their website (which is pretty legit) […]

Filed Under: Design Tagged With: Brand Strategy, Branding, Business, Design, Jeep, Product Market Fit, Social Media, Strategy, Technology

8 Logos that Should Have Been Better

May 28, 2015 By Matt S. Smith, MBA

Smith House Design Blog: Logos That Should Have Been Better

I am obsessed with logos. Most people glide through their day with their eyes skipping around signs, ads, and storefronts and think nothing of the logos. Me? I get really emotional. I want to clap when I see good design. When I see bad logos, a little part of me dies. Through it all, what baffles […]

Filed Under: Design

Internships: Computer Science, Marketing, Graphic and Web Design

January 7, 2015 By Matt S. Smith, MBA

Smith House Design has Internships, Computer Science, Marketing, Graphic and Web Design

smithHOUSE is a young Phoenix-based creative agency that focuses on branding, web, and mobile. We enjoy the sweet spot that is in the intersection of design, technology, and business. -AND- We need help. Your help. Work with us! We have 3 internship positions opening March 1, 2015: Computer Science / Web Development Internship | DOWNLOAD […]

Filed Under: Design

Hello Apple Watch. Goodbye Fossil. Well done Shinola.

September 12, 2014 By Matt S. Smith, MBA

Apple Watch

Apple releases the most sexy smartwatch on the market. Now the wristwatch industry has to rethink itself in a brave new world. Winners. Losers, and what they can do to save themselves. I was chatting with designer Jeff Berghoff in the wake of Apple’s announcement of the iPhone 6 and the Apple watch. Like me, […]

Filed Under: Design Tagged With: Apple, Apple Watch, Disruption, Fossil, Heuer, iWatch, Nixon, Rolex, Shinola, Tag Heuer

iWatch – Release the Designers

August 7, 2014 By Matt S. Smith, MBA

Vintage Watches iWatch Rolex Tudor Heuer

iTunes and the iPod released the musicians. iPhone released a new generation of software developers and game makers. The iWatch should release the designers: graphic designers, industrial designers, experience designers. In previous blog, I wrote that fundamentally, the iWatch has to solve the social problems that the iPhone has created. In a second blog, I […]

Filed Under: Design Tagged With: Apple, crowd source, iWatch, smart watch

iWatch + Health + $55 Billion in Venture Capital

June 23, 2014 By Matt S. Smith, MBA

Apple Health, Apple's Craig Federighi speaking

Apple, I See What You Did There. Health isn’t just a cool feature within iOS8, it points to Apple’s next device–the iWatch. At WWDC last month, Apple’s software guy, Craig Federighi, shared the story of Apple’s new feature in iOS8 called Health, which is basically a health dashboard on your iPhone. (Watch the 3-minute video on YouTube.) It’s easy […]

Filed Under: Design Tagged With: Apple, health, healthcare, healthkit, iWatch, WWDC

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