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Smith House

Smith House

Creative Agency, Design Services, Branding, Social Media Strategy, SEO | Phoenix, Scottsdale, Tempe, Arizona

  • Services
    • Web Design + SEO Services
    • Branding System Development
    • Inbound Marketing Services
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  • About Us

Key Ideas (Under Construction)

This page is a “table of contents” for our favorite topics. We talk about logos / branding, digital marketing, website design, and leadership / workplace culture


I. Logos and Branding

A. Logos 101

What makes a cool logo?

What are some of the best logos of all time?

B. Related Blogs:

  • 2020* ← Let’s Talk about that Big Fat Asterisk
  • If You Love Art, You Should Hate the Art World
  • Secret: Some Logos are Easier to Design than Others
  • 10 Life-Giving Work Habits
  • Redesigning Your Logo? 5 Most Common Branding Mistakes to Avoid
  • Designing with Restraints (or) Why Most Cars Look the Same
  • Color Trends: “Battleship”
  • 5 Things Nobody Tells You About Work / Life Balance
  • The World Agrees: Emojis are the Best / Worst Thing Ever
  • 10 Fundamental Differences Between Design Gurus and Legit Designers
  • 2020 C8 Corvette, a Harvard Case Study without an Ending
  • For Social Networks to Survive, They Must Solve the Problems that They Created
  • Hope for Entrepreneurs, Dispelling the First-Mover Advantage
  • Office Drama? Understanding the Difference between Disagreement and Disobedience
  • Understanding Productive Tensions
  • Lessons in Adulthood: You Don’t have to Put Up with Jargon
  • Summer 2019: Fun Changes to the Website and the Blog 🎉
  • Aunt Becky Goes to Jail, Rigging the System Makes Everyone a Loser
  • 2020 VW Bus: It’s Okay to Believe
  • The Problem of Inspiration
  • Bold People Need Encouragement Too
  • Bold Decisions are Rarely Met with Encouragement. Make Bold Decisions Anyway.
  • Be Brave: Ask the Hard Questions
  • Ecosystems and Business Strategy
  • Rule Number 1: No Mind Reading

C. Related Videos / Resources

This is Embarassing!

Pei Wei Logo Weird

Designing Logos: Pinterest WTH? Pei Wei WTH?

Amazon Logo

Designing Logos: Amazon, Walmart, and CVS Have Figured You Out

What does the Airbnb logo stand for? What does it mean?

Designing Logos: Airbnb

Designing Logos: Starbucks and Target

Designing Logos: DoorDash

D: See our Logo / Branding work in our portfolio. Link.


II. Marketing, Digital Marketing

A. Branding 101

B. Related blogs

  • Productive Tensions in Marketing, Web Design, Branding, and Life!
    Understanding Productive TensionsAugust 15, 2019
  • SEO block letters on an orange background
    Digital Marketing: Where Are We Today? Where Will We Be in 5 Years?April 4, 2017
  • Camp Vibes - Woman smiling with a camo hat that says Camp Vibes
    Five Innovative Brands Part 4: Digital Marketing and the Power of the TribeAugust 30, 2016
  • 2019 VW Beetles, gray and red
    Five Innovative Brands, Part 3: Collaborations We’re Dying To SeeAugust 25, 2016
  • Blog, 5 Innovative Brands, Part II: How to Disrupt an Industry
    Five Innovative Brands, Part 2: How to Disrupt an IndustryAugust 18, 2016

C. Related Videos / Resources

This is Embarassing!

Pei Wei Logo Weird

Designing Logos: Pinterest WTH? Pei Wei WTH?

Amazon Logo

Designing Logos: Amazon, Walmart, and CVS Have Figured You Out

What does the Airbnb logo stand for? What does it mean?

Designing Logos: Airbnb

Designing Logos: Starbucks and Target

Designing Logos: DoorDash

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Recent Posts

  • 2020* ← Let’s Talk about that Big Fat Asterisk August 25, 2020
  • If You Love Art, You Should Hate the Art World December 12, 2019
  • Secret: Some Logos are Easier to Design than Others November 21, 2019
  • 10 Life-Giving Work Habits November 14, 2019
  • Redesigning Your Logo? 5 Most Common Branding Mistakes to Avoid November 6, 2019

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