The iPhone is cool and very capable. But it has created cultural problems that we can do without.
I’ve enjoyed following the buzz around this week’s World Wide Developer’s Conference in San Francisco. This is not Apple’s preferred event for announcing upcoming products. But their new new features within iOS8 and OSX Yosemite prove that Apple is strengthening its product ecosystem, and they just might be paving the way for an iWatch. Something that we all need.
We need an iWatch not because we love gadgets and we have to have yet one more. But because our #1 gadget–the iPhone– isn’t getting it done on its own. We’ve come to accept some daily rituals that are entirely uncool:
- Every date night has a dinner table with two iPhones
- Every business lunch has a table cluttered with even more iPhones.
- People are always grabbing their phones from their pockets or their purses when they hear that ubiquitous ring in a public space. (Is that my phone?) We look slightly crazy all the time.
- Anxiety! Every where all the time! Losing your iPhone gives a jolt of anxiety akin to losing your wallet.
- We’re late! The last-minute run around the house on the way out of the house.
This all has to stop, and we need the iWatch to stop it for us. Let us keep our phones in pockets. With a quick glance at my wrist, I want to see these things:
- Text messages
- Upcoming appointments
- Show incoming calls
- Tell me what time it is, of course.
These are the basics from an iWatch that will keep the iPhone out of sight until we need it. And given the new continuity between devices and voice options in iMessage, these basics are already falling into place for the iWatch. Now let’s just hope we don’t have to talk into our wrists. To make all of this awesomeness happen, Apple needs to get these iWatch features right: