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Design

Five Innovative Brands, Part 1: We Have a Lot to Learn

August 1, 2016 By Matt S. Smith, MBA

Mint Green Madsen Bike, Chocolate Lab in the back, vibrant flowers in the front basket

There is a lot of noise out there about digital marketing, social media marketing, content marketing, branding and innovation. You could read 100s of blogs and just as many books, and still feel like you are missing something. This is because you’re reading about methodologies and strategies,..

Filed Under: Design, Digital Marketing

Branding Phoenix: 5 Losers

June 10, 2016 By Matt S. Smith, MBA

Branding Phoenix, Arizona. Looking over the city during the dusk and the moon is rising over the mountains

I took a drive with my family around our favorite parts of Phoenix over the weekend. My conversations with my wife (also a designer) are pretty fierce. We see things that we love, and we also see things that drive us crazy.   I took note of the good and bad, and I decided to put it all into […]

Filed Under: Design

Website Redesign RFP Process and RFP Template

April 8, 2016 By Matt S. Smith, MBA

Smith House Design illustration, Cheerful girl with arrows pointing to other co-workers, sharing her RFP

How to find the right website design agency. Understanding the website redesign RFP process. Download a website redesign RFP template too.

Filed Under: Design, Website Design

Why a Website Redesign RFP Process is Like The Bachelorette

March 18, 2016 By Matt S. Smith, MBA

Choosing a bachelor in The Bachelorette

Making a new website? Which selection process will bring the write web design agency? A referral? Online research? The website redesign RFP process?

Filed Under: Design, Website Design

The New Logo from Instagram Marks the Beginning of the End of “Flat Design”

March 8, 2016 By Matt S. Smith, MBA

Instagram logo starts with a detailed logo, Skeumorphism then skip flat design to a new design concept.

Contrary to social media and news reports, the new logo from Instagram challenges a core ethos of Flat Design.

Filed Under: Branding, Design

Reinventing an Icon: 3 Lessons Learned from the New Converse Chuck Taylor II

July 24, 2015 By Matt S. Smith, MBA

Black Converse Chuck Taylor II in a black box

Chuck Taylors are the most iconic shoe that nobody wears. That’s all about to change. Yesterday Converse lit up social media by announcing their first revamp of the original Chuck Taylor shoe since its introduction in 1917. As a fan of the shoe, I spent about 20 minutes studying their website (which is pretty legit) […]

Filed Under: Design Tagged With: Brand Strategy, Branding, Business, Design, Jeep, Product Market Fit, Social Media, Strategy, Technology

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