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Design

Reinventing an Icon: 3 Lessons Learned from the New Converse Chuck Taylor II

July 24, 2015 By Matt S. Smith, MBA

Black Converse Chuck Taylor II in a black box

Chuck Taylors are the most iconic shoe that nobody wears. That’s all about to change. Yesterday Converse lit up social media by announcing their first revamp of the original Chuck Taylor shoe since its introduction in 1917. As a fan of the shoe, I spent about 20 minutes studying their website (which is pretty legit) […]

Filed Under: Design Tagged With: Brand Strategy, Branding, Business, Design, Jeep, Product Market Fit, Social Media, Strategy, Technology

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