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Key Ideas (Under Construction)

This page is a “table of contents” for our favorite topics. We talk about logos / branding, digital marketing, website design, and leadership / workplace culture


I. Logos and Branding

A. Logos 101

What makes a cool logo?

What are some of the best logos of all time?

B. Related Blogs:

  • Secret: Some Logos are Easier to Design than Others
  • Redesigning Your Logo? 5 Most Common Branding Mistakes to Avoid
  • 10 Fundamental Differences Between Design Gurus and Legit Designers
  • Understanding Productive Tensions
  • Branding Phoenix: 5 Winners
  • Designing a New Logo? Lessons Learned from 3 NBA Teams’ New Branding
  • 4 Reasons Why Barack Obama Had the Perfect Visual Campaign
  • The New Logo from Instagram Marks the Beginning of the End of “Flat Design”

C. Related Videos / Resources

This is Embarrassing!

Pei Wei Logo Weird

Designing Logos: Pinterest WTH? Pei Wei WTH?

Amazon Logo

Designing Logos: Amazon, Walmart, and CVS Have Figured You Out

What does the Airbnb logo stand for? What does it mean?

Designing Logos: Airbnb

Designing Logos: Starbucks and Target

Designing Logos: DoorDash

D: See our Logo / Branding work in our portfolio. Link.


II. Marketing, Digital Marketing

A. Branding 101

B. Related blogs

  • Productive Tensions in Marketing, Web Design, Branding, and Life!
    Understanding Productive TensionsAugust 15, 2019
  • SEO block letters on an orange background
    Digital Marketing: Where Are We Today? Where Will We Be in 5 Years?April 4, 2017
  • Camp Vibes - Woman smiling with a camo hat that says Camp Vibes
    Five Innovative Brands Part 4: Digital Marketing and the Power of the TribeAugust 30, 2016
  • 2019 VW Beetles, gray and red
    Five Innovative Brands, Part 3: Collaborations We’re Dying To SeeAugust 25, 2016
  • Blog, 5 Innovative Brands, Part II: How to Disrupt an Industry
    Five Innovative Brands, Part 2: How to Disrupt an IndustryAugust 18, 2016

C. Related Videos / Resources

Cheatcodes to Influence?

This is Embarrassing!

Pei Wei Logo Weird

Designing Logos: Pinterest WTH? Pei Wei WTH?

Amazon Logo

Designing Logos: Amazon, Walmart, and CVS Have Figured You Out

What does the Airbnb logo stand for? What does it mean?

Designing Logos: Airbnb

Designing Logos: Starbucks and Target

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