To become legit at anything takes time, passion, and humility. It means caring about something long after everyone around you has lost interest. It may not bring quick fame or fortune, but your gifts have tremendous potential to mend a society and culture that has battered by greed and vanity.
Design
2020 C8 Corvette, a Harvard Case Study without an Ending
I really didn’t want to write a blog about a Corvette. As a designer, I respect the Corvette’s beginnings, back in the 1950s and 1960s when we were flying into Outer Space and flying down the roads in Space Age cars. But, I came of age in the 1990s, and by then, the Corvette didn’t […]
Understanding Productive Tensions
There’s a beautiful, productive tension between fundamentals vs trends. This tension informs everything that we do here at smithHOUSE, everyday.
2020 VW Bus: It’s Okay to Believe
Five Innovative Brands, Part 3: Collaborations We’re Dying To See
Great companies collaborate with one another to create something new, useful, + cool. Boost your brand’s value, bring in new customers, generate perfect buzz.
Five Innovative Brands, Part 2: How to Disrupt an Industry
Each of our 5 fresh companies recognized changing climates and responded with disruptive strategies. What does this mean for you?