There is way too much advice online for basic social media strategy. But what does it take to get to AWESOME? Today, I reveal 2 brands who are showing the way.
Branding
Reinventing an Icon: 3 Lessons Learned from the New Converse Chuck Taylor II
Chuck Taylors are the most iconic shoe that nobody wears. That’s all about to change. Yesterday Converse lit up social media by announcing their first revamp of the original Chuck Taylor shoe since its introduction in 1917. As a fan of the shoe, I spent about 20 minutes studying their website (which is pretty legit) […]