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Digital Marketing

Understanding Productive Tensions

August 15, 2019 By Matt S. Smith, MBA

Productive Tensions in Marketing, Web Design, Branding, and Life!

There’s a beautiful, productive tension between fundamentals vs trends. This tension informs everything that we do here at smithHOUSE, everyday.

Filed Under: Branding, Design, Digital Marketing, Website Design, Workplace Culture

Digital Marketing: Where Are We Today? Where Will We Be in 5 Years?

April 4, 2017 By Matt S. Smith, MBA

SEO block letters on an orange background

SEO has played an outsized role in digital marketing. Is SEO important? Yes. But SEO only solves 10% of your problems. The other 90% is what matters most.

Filed Under: Digital Marketing

Five Innovative Brands Part 4: Digital Marketing and the Power of the Tribe

August 30, 2016 By Matt S. Smith, MBA

Camp Vibes - Woman smiling with a camo hat that says Camp Vibes

There is way too much advice online for basic social media strategy. But what does it take to get to AWESOME? Today, I reveal 2 brands who are showing the way.

Filed Under: Digital Marketing Tagged With: Branding

Five Innovative Brands, Part 3: Collaborations We’re Dying To See

August 25, 2016 By Matt S. Smith, MBA

2019 VW Beetles, gray and red

Great companies collaborate with one another to create something new, useful, + cool. Boost your brand’s value, bring in new customers, generate perfect buzz.

Filed Under: Design, Digital Marketing

Five Innovative Brands, Part 2: How to Disrupt an Industry

August 18, 2016 By Matt S. Smith, MBA

Blog, 5 Innovative Brands, Part II: How to Disrupt an Industry

Each of our 5 fresh companies recognized changing climates and responded with disruptive strategies. What does this mean for you?

Filed Under: Design, Digital Marketing

Five Innovative Brands, Part 1: We Have a Lot to Learn

August 1, 2016 By Matt S. Smith, MBA

Mint Green Madsen Bike, Chocolate Lab in the back, vibrant flowers in the front basket

There is a lot of noise out there about digital marketing, social media marketing, content marketing, branding and innovation. You could read 100s of blogs and just as many books, and still feel like you are missing something. This is because you’re reading about methodologies and strategies,..

Filed Under: Design, Digital Marketing

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