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4 Reasons Why Barack Obama Had the Perfect Visual Campaign

April 12, 2016 By Matt S. Smith, MBA

President Barack Obama presidential campaign, Blue and White Change Sign

Do we vote on principle? Or is there visual science that persuades our votes? A close look at Obama’s two campaigns reveal his statistical advantage.

Filed Under: Branding

The New Logo from Instagram Marks the Beginning of the End of “Flat Design”

March 8, 2016 By Matt S. Smith, MBA

Instagram logo starts with a detailed logo, Skeumorphism then skip flat design to a new design concept.

Contrary to social media and news reports, the new logo from Instagram challenges a core ethos of Flat Design.

Filed Under: Branding, Design

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