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Branding

Secret: Some Logos are Easier to Design than Others

November 21, 2019 By Matt S. Smith, MBA

Some companies are lucky by having the right mix of letters in their actual name. Of the 26 letters in the English alphabet, some letters are blessed with good genes that make them visually balanced and interesting. Other letters are awkward and less fortunate. Who’s ready to nerd-out with me? These letterforms are balanced. They […]

Filed Under: Branding, Design

Redesigning Your Logo? 5 Most Common Branding Mistakes to Avoid

November 6, 2019 By Matt S. Smith, MBA

Branding Mistakes to Avoid

Designers can be very pretentious when they talk about their craft. This annoys me, so I am going to be authentic and approachable with this blog. No fancy words or fancy concepts. I genuinely want everyone to understand what it means to have a solid branding system for your company, your non-profit, for your big […]

Filed Under: Branding, Design

10 Fundamental Differences Between Design Gurus and Legit Designers

September 26, 2019 By Matt S. Smith, MBA

October 2014 Lebron 12 Shoe

To become legit at anything takes time, passion, and humility. It means caring about something long after everyone around you has lost interest. It may not bring quick fame or fortune, but your gifts have tremendous potential to mend a society and culture that has battered by greed and vanity.

Filed Under: Branding, Design

Understanding Productive Tensions

August 15, 2019 By Matt S. Smith, MBA

Productive Tensions in Marketing, Web Design, Branding, and Life!

There’s a beautiful, productive tension between fundamentals vs trends. This tension informs everything that we do here at smithHOUSE, everyday.

Filed Under: Branding, Design, Digital Marketing, Website Design, Workplace Culture

Branding Phoenix: 5 Winners

June 13, 2016 By Matt S. Smith, MBA

Entry to Postino Wine Bar in Arcadia, Phoenix, Arizona

Give credit to the creative visionaries who have boosted the brand of of Phoenix. Some you know, others you do not. Together, we’re reshaping this city.

Filed Under: Branding

Designing a New Logo? Lessons Learned from 3 NBA Teams’ New Branding

April 26, 2016 By Matt S. Smith, MBA

Jay-Z wearing a NBA Brooklyn New York Nets 2012

Sports teams are some of the most recognizable brands in America. One by one, college and professional teams are rebranding. Pay attention and you’ll find inspiration for branding your own team.

Filed Under: Branding

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