Blog

Marketing Graduates: 6 Essential Skills for a New Era of Marketing

May 2, 2016 By Matt S. Smith, MBA

What does it take to have successful career in a new era of marketing? How do you stay relevant in an industry in flux?

Designing a New Logo? Lessons Learned from 3 NBA Teams’ New Branding

April 26, 2016 By Matt S. Smith, MBA

Sports teams are some of the most recognizable brands in America. One by one, college and professional teams are rebranding. Pay attention and you’ll find inspiration for branding your own team.

4 Reasons Why Barack Obama Had the Perfect Visual Campaign

April 12, 2016 By Matt S. Smith, MBA

Do we vote on principle? Or is there visual science that persuades our votes? A close look at Obama’s two campaigns reveal his statistical advantage.

What to Look for in a Website Proposal

April 8, 2016 By Matt S. Smith, MBA

You are ready to launch a new website for your company. You’ve received a website proposal from an agency. What should you look for? Tips and a free download.