Fr. Mike Schmitz is one righteous dude. On the weekends, he travels the country speaking at conferences. Then during the school week he’s storming the sidewalks meeting new students at the University of Minnesota Duluth in Minnesota. (Think: crunchy college town on Lake Superior.) Because of his personality and commitment, he’s built a vibrant Catholic community at their Newman center on campus.
THE PROBLEM
Their website was boring and boring. Their logo was confusing.
THE SOLUTION
A new branding system, a new website. The branding had to look at home in two distinct settings: the Catholic church and the University of Minnesota Duluth. Plus branding had to student-facing sidecar brand “bulldogCatholic.”
Then we built a new website with lots of versatility. It offers up quick, accurate information for students about the weekly events on campus. Plus, it showcases great blogs, audio content, and downloadable resources for students and for netizens who stumble upon the site. Most importantly, the website was built to change frequently as the school year progresses.
