Smith House Logo Square
  • Home

    1

  • Video Resources

    2

  • Services

    3

  • Blog

    4

  • About Us

    5

  • Contact Us

    6

Socials

Youtube LinkedIn
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

Comparing Old School and New School Marketing 🎤

April 25, 2019 By Matt S. Smith, MBA

2,093

Outbound Marketing Defined: Buy people’s interest. Going “outbound” into the invading someone’s space with ads.

Ethos: Shout louder than the competition. 📢

What Outbound Marketing Looks Like:

  • Hard selling
  • Cold calling
  • Pushing your product
  • Ads: billboards, TV, radio, newsprint, and pop-up ads

Problems with Outbound Marketing

  • Expense: It is a “spending war” with your competitors.
  • Return on Investment: It is hard to determine what marketing efforts are driving sales.
  • Change in Buyer Patterns: Everyone does online research before they make purchases.  Outbound marketing ignores this new reality.

New School: Inbound Marketing

Inbound Marketing. Earn people’s interest. 🏆 Offer remarkable content and resources to support the buyer’s journey.

Ethos:  Be human. Be helpful.

What Inbound Marketing Looks Like

  • Drawing people to your the great content on your website through social media.
  • Offer premium content (video, eBooks, white papers) delivered to their inbox.
  • Follow-up with friendly emails to invite people to learn more about your company and how you can help them.
  • Strangers become website visitors. Visitors become leads. Leads become customers. Customers become promoters.

Inbound Marketing Strengths

  • Driving Traffic â€“  Inbound marketing is the most effective strategy for driving new traffic.
  • Focus â€“ It’s common for companies to be on social media without seeing results.  With inbound, your social media strategy has focus.
  • Methodology â€“ Inbound Marketing is based on buyer persona research, buyer journeys, and premium content offers.
  • Tools â€“ Today, we have powerful tools for automation, analytics, and capturing leads.

Filed Under: Digital Marketing

Footer

Recent Posts

  • So Here’s Something… May 9, 2024
  • The 1960s and the Golden Age of Automobile Advertising January 26, 2023
  • What if the Future of Social Media Feels Like Cable TV? November 17, 2022
  • Vintage Stripes are Having a Moment October 20, 2022
  • COVID’s Lasting Impact on the Workplace is… Good. June 8, 2022

Most Viewed Posts

  • 6 Reasons Why LinkedIn Sucks. As Told Through Memes. (48,050)
  • Models for Predicting the Future: Geoffrey Moore’s “Crossing the Chasm” (36,735)
  • The New Logo from Instagram Marks the Beginning of the End of “Flat Design” (26,873)
  • Reinventing an Icon: 3 Lessons Learned from the New Converse Chuck Taylor II (25,095)
  • 18 Years Later: 10 Ironic Things About “You’ve Got Mail” (22,459)

Copyright © 2025 · Smith House LLC · 201 E Southern Ave #108, Tempe, AZ 85282 · Find Us on YouTube · Submit Website Error