Redesigning Your Logo? 5 Most Common Branding Mistakes to Avoid
Designers can be very pretentious when they talk about their craft. This annoys me, so I am going to be authentic and approachable with this blog. No fancy words or fancy concepts. I genuinely want everyone to understand what it means to have a solid branding system for your company, your non-profit, for your big…
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Designing with Restraints (or) Why Most Cars Look the Same
While on a family vacation over the summer, we took the kids to Moonlight Beach in Encinitas, CA. I was unloading our kids from my trusty Honda Odyssey minivan, and noticed a strange sighting: 6 white SUVs parked on the same street. 3 on one side, 3 on the other. At quick glance, I thought…
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Color Trends: “Battleship”
Later in the blog, I want to illustrate a completely unexpected color trend of today, but first let’s dispose of this idea that 1) color trends are constant and that 2) color trends are predictable. They are not. It was easy to point to color trends in previous decades of American culture: turquoise in the…
5 Things Nobody Tells You About Work / Life Balance
A constant storyline in your life and within our society is figuring out how to reconcile work and life. How can we be successful and live a good life? If getting crazy rich isn’t an option, how do we have a good work/life balance? Although there are many answers, I am convinced that most of what we’ve been told is insufficient. Even worse, it undermines our ability to enjoy life.
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The World Agrees: Emojis are the Best / Worst Thing Ever
Today we are overwhelmed with the written word. Websites! Social media! Emails! Apps! Messaging! I’m going to guess an average adult reads 40,000 words each day. All this flying across multiple screens through each minute of the day. This is unlike anything in human history. Because it is impossible to comprehend such a volume of words, we need a new visual language to enhance what we already have. Emojis allow us to quickly grab attention and communicate emotion in a way that we never could before.
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10 Fundamental Differences Between Design Gurus and Legit Designers
To become legit at anything takes time, passion, and humility. It means caring about something long after everyone around you has lost interest. It may not bring quick fame or fortune, but your gifts have tremendous potential to mend a society and culture that has battered by greed and vanity.
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