Smith House Logo Square
  • Home

    1

  • Video Resources

    2

  • Services

    3

  • Blog

    4

  • About Us

    5

  • Contact Us

    6

Socials

Youtube LinkedIn
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

Logo Design & Branding Systems

Good design is expensive. The only thing more expensive is bad design.


Branding is more than a logo. It’s the way people feel about your company. We design visual identities that capture who you are and what makes you different—so your brand is both recognizable and unforgettable.

Whether you’re starting fresh or refining your existing brand, we create a cohesive identity that builds trust, attracts customers, and sets you apart in a crowded market.

A weak or inconsistent brand gets overlooked, leaving potential customers unsure of who you are and what you stand for. Without a clear identity, trust is harder to earn and even harder to keep. We create brands that are instantly recognizable and deeply memorable—helping you connect, resonate, and thrive in your market.

Tools and Strategy

  • Branding Systems
  • Style Guides: Help staff, contractors, and partners unify your brand.
  • Archetype Development: Get a clear picture of who your audience is.
  • Key Messaging Development

Our Early Work

  • Crossfit Branding
  • Automotive Lifestyle Brand
  • Faith-based nonprofit
  • Campus Ministry branding for Fr. Mike Schmitz

Footer

Recent Posts

  • So Here’s Something… May 9, 2024
  • The 1960s and the Golden Age of Automobile Advertising January 26, 2023
  • What if the Future of Social Media Feels Like Cable TV? November 17, 2022
  • Vintage Stripes are Having a Moment October 20, 2022
  • COVID’s Lasting Impact on the Workplace is… Good. June 8, 2022

Most Viewed Posts

  • 6 Reasons Why LinkedIn Sucks. As Told Through Memes. (48,051)
  • Models for Predicting the Future: Geoffrey Moore’s “Crossing the Chasm” (36,736)
  • The New Logo from Instagram Marks the Beginning of the End of “Flat Design” (26,873)
  • Reinventing an Icon: 3 Lessons Learned from the New Converse Chuck Taylor II (25,095)
  • 18 Years Later: 10 Ironic Things About “You’ve Got Mail” (22,460)

Copyright © 2025 · Smith House LLC · 201 E Southern Ave #108, Tempe, AZ 85282 · Find Us on YouTube · Submit Website Error