The Problem of Hindsight Bias
There was an irresistible TV mini-series on VH1 called “I love the 1980s" that debuted late in 2002. Over the course of ten episodes, VH1 showcased each year of the 80s and all the [...]
Models for Predicting the Future: Geoffrey Moore’s “Crossing the Chasm”
Ok so I'm writing this blog series about models for predicting the future. Now that I'm here in Part III, I'm fully aware that the series theme of predicting the future is a bit sensational. But [...]
Models for Prediction the Future: Gartner’s Hype Cycle
Last week in the blog, I talked about how echo chambers can create wrong-headed predictions about the future. This week, I want to talk about my favorite model for understanding the [...]
What the Internet of Things (IoT) Can Teach Us About Echo Chambers
This the topic of the blog today is about hype. Trends. Predictions. If you dare make predictions about the future, you will inevitably find yourself embarrassed by your own predictions. Mostly because predictions are [...]
A Bullet-proof Strategy for Relaunching Massive Websites
Avoid unnecessary drama when relaunching your website. Our intuitive, 3-phase approach gives your powerful options to align resources for a successful project.
WordPress or SquareSpace?
Which is better platform for building websites? Wordpress or SquareSpace. Understand the pros and cons of each platform and find what's right for you.
Digital Marketing: Where Are We Today? Where Will We Be in 5 Years?
SEO has played an outsized role in digital marketing. Is SEO important? Yes. But SEO only solves 10% of your problems. The other 90% is what matters most.
SEO in Plain Language: How has SEO changed since it became a thing?
There is a lot of confusion around the subject of Search Engine Optimization, and I hope to help out the Internet by having the audacity of speaking plain language.
SEO in Plain Language: Keyword and Key Phrase Strategy
Using keywords is obvious. But knowing which keywords are the most valuable to boost your website up Google search results is not obvious. Here's our process.
SEO in Plain Language: Once you are on Page 1 of Google Search Results, do you stay there?
Maybe. But as soon as someone else comes along wanting to be on Page 1 as well, you have to prove that your website deserves to be ranked higher.
SEO in Plain Language: How long does it take to see that SEO is working?
You should start seeing your website move up in the Google search results within a couple of months, and absolutely within 6 months.
SEO in Plain Language: When I hire a company to build my website, will they optimize our website for search engines?
Know that there was a time where SEO seemed like some sort of digital voodoo. Do not accept this! You should know what you are paying for and how it SEO works.
SEO in Plain Language: What does SEO mean? What are examples of SEO?
There is a lot of confusion around the subject of Search Engine Optimization, and I hope to help out the Internet by having the audacity to speak about a technical [...]
Job Opening: Entry-Level Web Designer at smithHOUSE
smithHOUSE is a young Phoenix-based creative agency that focuses on branding, web, and mobile. We enjoy the sweet spot that is in the intersection of design, technology, and business. We have an opening for an entry level Web Designer beginning January 1, 2017. This is a salaried position with benefits.
18 Years Later: 10 Ironic Things About “You’ve Got Mail”
Technology, society, and business have changed since the 1998 film "You've Got Mail" suggested you could find love online.
5 Innovative Brands Part IV: Digital Marketing and the Power of the Tribe
There is way too much advice online for basic social media strategy. But what does it take to get to AWESOME? Today, I reveal 2 brands who are showing the way.
5 Innovative Brands Part III: Collaborations We’re Dying To See
Great companies collaborate with one another to create something new, useful, + cool. Boost your brand's value, bring in new customers, generate perfect buzz.
5 Innovative Brands, Part II: How to Disrupt an Industry
Each of our 5 fresh companies recognized changing climates and responded with disruptive strategies. What does this mean for you?
5 Innovative Brands and What We Can Learn from Them, Part 1
There is a lot of noise out there about digital marketing, social media marketing, content marketing, branding and innovation. You could read 100s of blogs and just as many books, and still feel like you are missing something. This is because you’re reading about methodologies and strategies,..
Branding Phoenix: 5 Winners
Give credit to the creative visionaries who have boosted the brand of of Phoenix. Some you know, others you do not. Together, we're reshaping this city.
Branding Phoenix: 5 Losers
I took a drive with my family around our favorite parts of Phoenix over the weekend. My conversations with my wife (also a designer) are pretty fierce. We see things that we love, and we also [...]
Marketing Graduates: 6 Essential Skills for a New Era of Marketing
What does it take to have successful career in a new era of marketing? How do you stay relevant in an industry in flux?
Designing a New Logo? Lessons Learned from 3 NBA Teams’ New Branding
Sports teams are some of the most recognizable brands in America. One by one, college and professional teams are rebranding. Pay attention and you’ll find inspiration for branding your own team. [...]
4 Reasons Why Barack Obama Had the Perfect Visual Campaign
Do we vote on principle? Or is there visual science that persuades our votes? A close look at Obama's two campaigns reveal his statistical advantage.
What to Look for in a Website Proposal
You are ready to launch a new website for your company. You've received a website proposal from an agency. What should you look for? Tips and a free download.