Buyer’s Journey 2017-07-05T18:53:33+00:00

Understanding the Buyer’s Journey

Advertising is effective when people are making impulsive, low risk purchases (Anyone want a late afternoon iced coffee?).

But for considered, high-risk purchases, we take every opportunity to make a pragmatic purchasing decision.  The goal of Inbound Marketing is to support buyers at every stage of their journey.

Buyer
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